12Media / Legal Growth
More qualified cases.Less wasted ad spend.
12Media builds digital acquisition systems for Fresno-area law firms — combining paid search, landing pages, tracking, CRM, SEO and conversion strategy into one system.
Fresno • Clovis • Central California
One system.Built around signed cases.
Search Demand
Capture people already searching for legal help through high-intent Google campaigns.
Conversion
Dedicated landing pages designed around calls, consultations and qualified inquiries.
Tracking
Know which campaigns, keywords and calls are actually generating opportunities.
Follow-Up
CRM, automation and lead follow-up systems so potential clients do not disappear after submitting a form.
Organic Growth
Local SEO and search optimization designed to increase long-term visibility.
Built for law firmsready to grow.
From building your digital presence to becoming a recognized authority throughout the Central Valley, 12Media builds complete client-acquisition systems for law firms.
Valley Presence
For solo attorneys and smaller law firms that want to establish a professional digital presence and consistently generate local opportunities.
- Conversion-focused website / funnel
- Google Search Ads
- Local SEO
- Google Business Profile optimization
- Call + conversion tracking
- CRM lead routing
Recommended ad spend
$1,500–$3,000+/month
Initial setup
- Conversion-focused law firm website or landing page
- Up to 5 core website pages
- Mobile optimization
- Practice-area page setup
- Consultation request forms
- Online booking integration
- Google Analytics
- Google Tag Manager
- Conversion tracking
- Call tracking
- Google Ads account setup
- Meta Ads account setup
- Google Business Profile optimization
- Local keyword research
- Competitor research
- CRM lead-routing setup
- Initial advertising strategy
Monthly management
- Google Search Ads management
- Meta retargeting
- Campaign optimization
- Keyword management
- Negative keyword optimization
- Lead-quality monitoring
- Landing page optimization
- Conversion tracking maintenance
- Google Business Profile updates
- Basic local SEO
- Monthly reporting
- Monthly strategy review
Goal: Build a reliable foundation for generating qualified consultations throughout Fresno County.
Fresno Authority
For established Fresno County law firms ready to increase visibility, consultation volume, and signed-case opportunities.
- Premium website + funnel
- Google + Meta advertising
- Advanced local SEO
- Full CRM + follow-up automation
- Professional film crew
- 2–3 custom video ads
- Professional photo shoot
Fresno County exclusive
Professional film + photo production included.
Recommended ad spend
$3,000–$7,500+/month
Everything in Valley Presence, plus
- Premium custom law firm website and funnel
- Up to 10 core website pages
- Multiple practice-area pages
- Fresno-focused location pages
- Surrounding-city landing pages
- Dedicated paid-ad landing pages
Advertising
- Advanced Google Search campaigns
- Google Local Services Ads setup where eligible
- Full Meta advertising campaigns
- Meta retargeting
- Custom ad creative production
CRM + follow-up
- Lead qualification system
- Advanced CRM pipeline
- Automated SMS follow-up
- Automated email follow-up
- Missed-call text-back system
- Consultation booking automation
- Appointment reminders
- Call recording
- Lead-source attribution
Local visibility
- Advanced local SEO
- Google Maps optimization
- Citation and directory optimization
- Review-generation strategy
- Website conversion optimization
- Monthly A/B testing
- Competitor monitoring
- Monthly strategy call
Fresno County content production
- Professional film crew
- Professional photographer
- Creative direction
- Advertising concepts
- Script development
- On-site production
- Professional editing
2–3 produced video ads, built for
- YouTube
- Website
- Landing pages
- Retargeting
- Social media
Professional photo shoot
- Attorney headshots
- Team photography
- Office photography
- Website hero photography
- Lifestyle content
- Social content
- Advertising photography
No generic lawyer stock photography. We build the campaign around the actual attorneys, team, and personality behind the firm.
Goal: Position your firm as a recognizable authority throughout Fresno County while building a measurable client-acquisition system.
Central Valley Leader
For established law firms looking to expand beyond Fresno and build a recognizable presence throughout the Central Valley.
- Everything in Fresno Authority
- Multi-city marketing
- Central Valley SEO expansion
- Advanced CRM + lead nurturing
- Lead reactivation
- Advanced attribution
- Ongoing creative production
Recommended ad spend
$7,500–$15,000+/month
Everything in Fresno Authority, plus
- Full premium website redesign
- Expanded practice-area architecture
- Multiple city landing pages
- Multiple county landing pages
- Central Valley expansion strategy
Advertising + SEO
- Advanced Google Ads management
- Advanced Meta Ads management
- YouTube advertising strategy
- Google Local Services Ads management where eligible
- Full SEO growth strategy
- Multi-city local SEO
- Conversion-rate optimization
- Advanced call attribution
CRM + reactivation
- Advanced CRM buildout
- Long-term automated lead nurturing
- Missed-call recovery campaigns
- Old-lead reactivation
- Previous-client reactivation campaigns
- Database remarketing
- Referral marketing strategy
Creative
- Monthly custom ad creatives
- Short-form video editing
- Attorney video content
- Client testimonial creatives
- Case-study creatives
- Professional graphic design
Reputation + testing
- Reputation management strategy
- Advanced review-generation system
- Landing page testing
- Offer development
- Messaging development
- Competitive market analysis
Attribution
- Consultation tracking
- Qualified-lead tracking
- Signed-case attribution
- Cost-per-qualified-lead tracking
- Cost-per-consultation tracking
- Cost-per-signed-case tracking
- Revenue attribution where available
Service level
- Priority campaign management
- Priority support
- Bi-weekly strategy calls
Content production
- Professional production crew
- Attorney + team photography
- Professional advertising videos
- Website content
- Social media content
- Campaign-specific creatives
- Updated advertising creative as campaigns evolve
Fresno County firms also receive professional on-location production.
Goal: Build your firm into a recognized market leader throughout Fresno, Clovis, Madera, Visalia, Hanford, and the greater Central Valley.
| Feature | Valley Presence | Fresno Authority | Central Valley Leader |
|---|---|---|---|
| Website / funnel | ✓ | Premium | Advanced |
| Google Ads | ✓ | Advanced | Advanced |
| Meta Ads | Retargeting | Full | Full |
| Local SEO | Basic | Advanced | Multi-city |
| CRM | Basic | Full | Advanced |
| SMS + email automation | — | ✓ | Advanced |
| Film crew | — | ✓ | ✓ |
| 2–3 video ads | — | ✓ | ✓ |
| Professional photography | — | ✓ | ✓ |
| Lead reactivation | — | — | ✓ |
| Multi-city campaigns | — | Limited | ✓ |
| Signed-case tracking | — | ✓ | ✓ |
| Strategy calls | Monthly | Monthly | Bi-weekly |
Ready to growyour law firm?
Let's build a client-acquisition system designed around your firm, your market, and your growth goals. Serving Fresno County and the Central Valley.
Request a strategy call